Marketing

Explore career opportunities in the Marketing industry!

This guide is a starting point for exploring Marketing careers and developing the skills commonly needed for roles within the field.

What’s Your Brand?

Learn how to describe your professional self.

Think of a brand, any brand – Apple, Google, Nike, Coke, REI…see how certain words, images, or ideas spring to mind? That is because these are VERY well-branded companies.

Well, believe it or not, …

By Pauline Thaler (she/her)
Pauline Thaler (she/her) Career Advisor
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Gain a Professional Edge

If you are interested in building career skills quickly, check out Professional Edge!

As a student, I’ve noticed that the Lundquist College of Business is home to so many clubs, resources, and events that it can be difficult to keep …

By Avery
Avery Career Peer Educator
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New Fall Events Offer a Variety of Ways to Connect

It’s Week 6 and we’ve had some big opportunities this fall to connect and network! Whether it’s classroom speakers, our BizCareers event around Finance, Banking, and Real Estate or Meet the Firms for accounting, there’s been a lot of activity …

By Keith Dussell
Keith Dussell Associate Director, Industry Engagement
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STUDENT TO STUDENT—Advice You Can Use

What is the best way to get started on your career? Look to more advanced students for answers.

Recently I sat down with Kayim Levy, a junior accounting student, to get a student’s perspective on how best to get started …

By Pauline Thaler (she/her)
Pauline Thaler (she/her) Career Advisor
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Undecided about a career path? You are not alone!

Many students struggle with finding a career direction. Here are some tips to help.

Try some quick, no cost assessments to get a clearer picture of your must-haves. At Lundquist, we recommend taking a closer look at your VIPS:

Once …

By Pauline Thaler (she/her)
Pauline Thaler (she/her) Career Advisor
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Sidebar

Career Resources

Although you will develop many skills inside the classroom, getting involved and gaining experience will allow you to test them …

If you are a UO business student, please review the information below. If you are not a business student, please …

Find Alumni

Connect with alumni in your industry via the Lundquist Connect community.

  • Portland, OR
  • Customer Success Specialist AudioEye
Meet Hakeem >
  • Eugene, OR
  • Assistant Director, Mohr Office of Industry & Alumni Engagement University of Oregon Lundquist College of Business
Meet Sara >
  • Portland, OR
  • Director, Corporate Partnerships and Programs NAIA - National Animal Interest Alliance
Meet Marilyn >
  • London, UK
  • Director, EMEA MTI - Mobile Technologies Inc.
Meet Adam >
  • Mountain View, CA
  • Sr. Product Marketing Manager Nutanix
Meet Sachi >
  • Orlando, FL
  • Growth Consultant Bostic Consulting
Meet Nicholas >
  • Eugene, OR
  • Partner & CMO Revolution Design Group
Meet Seth >
  • Portland, OR
  • Owner McDonald Jacobs
Meet Karin >

LinkedIn Learning

Giving Your Elevator Pitch

Taught by Todd Dewett
It’s important to make a good impression in just the first few minutes you spend with potential mentors, clients, or…

Writing to Be Heard on LinkedIn

Taught by Daniel Roth
LinkedIn is the one of the world’s largest long-form publishing platforms. Writing on LinkedIn allows you to develop a following,…

Projecting Intelligence

Taught by Todd Dewett
When someone presents new information to us either in the workplace or our personal lives, it is our nature to…

WordPress for Education

Taught by Chris Mattia
Break out of the walls of your learning management system and create open, connected spaces for student learning and engagement…

Sales Performance Measurement and Reporting

Taught by Dean Karrel
Evaluating salespeople and the organization’s performance as a whole is a critical responsibility for a manager, no matter how large…

Selling to Executives

Taught by Mike Gamson
Selling to executives can be challenging. Many sales reps struggle to close deals with this high-powered—and occasionally intimidating—portion of their…

Marketing Foundations: The Marketing Funnel

Taught by Brad Batesole
Your goal as a marketer is to turn prospects into buyers. But there’s a lot more than conversion to consider…

Event Planning Foundations

Taught by Valerie Berry
Do you excel at bringing people together? Turn your passion for event planning into a career. Event planners are employed…

Sales: Data-Driven Sales Management

Taught by Noah Fleming
There has been a shift in modern management thinking. Managers are no longer relying on gut feelings and unquantifiable milestones,…

Sales: Practical Techniques

Taught by Chris Croft
Sales is ultimately about helping other people determine what they want. By understanding how to do this—as well as how…

Selling into Industries: Financial Services

Taught by Elizabeth (McLeod) Lotardo
The financial industry can be a particularly challenging vertical to sell into. Factors such as rigorous reporting deadlines and shifting…

CMO Foundations: Creating a Marketing Culture

Taught by Deirdre Breakenridge
Effective chief marketing officers (CMOs) help to cultivate a marketing culture where team members are inspired, engaged, and motivated to…

CMO Foundations: Working with Leadership and Board-of-Directors

Taught by Robbie Kellman Baxter
Learn to thrive at the C-level and move beyond the marketing department. In this course, executive consultant Robbie Baxter explains…

Mastering Conversations in Retail Sales

Taught by Paul A. Smith
You aced your interview and landed a new position at a retail store. Now that the job is yours, how…

WordPress: Ecommerce

Taught by Patrick Rauland
Want to build an online store? Build it with WordPress and take advantage of all the sophisticated plugins and rich…

Learning YouTube Analytics

Taught by Ash Blodgett
Discover how to read and use YouTube Analytics, the online reporting system from YouTube for monitoring the performance of YouTube…

Promoting Your Podcast

Taught by Danny Ozment
Have an idea for a podcast? Wondering how you launch a successful podcast? In this course, Danny Ozment shows how…

Inside Sales: Managing Sales Rep Personas

Taught by Josiane Feigon
As a sales manager, do you sometimes feel overwhelmed by managing so many different personalities? This course helps you identify…

Lead Generation: Multichannel PPC Strategy

Taught by Amy Bishop
This course navigates the intricate, ever-evolving landscape of pay-per-click advertising and describes how to leverage it for effective lead generation.…

Soft Skills for Sales Professionals

Taught by Meridith Powell
As a sales professional, you probably know your product inside and out. But success in sales requires more than just…

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Contact & Location

Phone
541-346-3301
Address

Mohr Career Services
155 Lillis
Lundquist College of Business
1208 University of Oregon
Eugene, OR 97403-1208

Career Service Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Drop-in advising hours
Monday -Friday, 10am-4pm
155 Lillis (off the Lillis atrium)