Careers in the marketing field range from advertising, professional selling, product management, digital marketing, marketing research, social media, public relations and more. Typical tasks for careers in marketing include consumer behavior, market research, communications, strategy, data analysis, media planning and budgeting, monitoring trends, and developing content.

Explore & Research Marketing Careers

Marketing professionals are needed in a variety of companies and industries. Here we detail those as well as provide examples of internships and entry level jobs, and review common skills needed to excel in a career in marketing.

Make Connections

Connecting with, and learning from, alumni or professionals working in marketing will serve you well in your search. Here we detail how to engage in informational interviews and suggest clubs and organizations you can join to build your network.

Gain Experience & Develop Skills

Although you will develop many skills inside the classroom, getting involved and gaining experience will allow you to test them out, improve your abilities, and give you concrete examples to share with future employers.

Build Project Experience This Summer with BA 299

Looking for a summer course that can help you make progress toward your career goals? The Global Career Accelerator, offered as BA 299, gives students a way to build practical skills employers value while earning academic credit at the same time.

By Jiayin Zhou (she/her)
Jiayin Zhou (she/her) Career Advisor and Content Lead
Read more

A Simple Conversation That Made Networking Feel Less Intimidating

Not sure how to start networking? John Vandecoevering felt that, too. He used Lundquist Connect to take one small step and found support from an alum who wanted to help.

By Emily Severeid
Emily Severeid Assistant Director, Alumni Engagement
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How Networking Helped Me Land an Internship at Zendesk

I started my internship search by mass applying online, but the opportunity that changed my trajectory came from networking, student involvement, and direct outreach. Here’s how that approach led me to a machine learning internship with Zendesk in Berlin.

By Drew
Drew Career Peer Educator
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What 200 Internship Applications Taught Me About Landing a Job

When people asked what I was doing after graduation, I didn’t have an answer. My career plan was simply “something in business.” After applying to over 200 internships and facing rejection after rejection, I learned three critical lessons about landing a job in today’s competitive market that eventually helped me secure a full-time marketing role in my dream city.

By Hailey
Hailey Career Peer Educator
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Inside BizCareers: Real Advice on Landing Internships

BizCareers brought industry leaders from more than 20 companies to campus to share insights on AI and career pathways across marketing, sales, operations, and analytics. Here are the key takeaways students gained from the event.

By Drew
Drew Career Peer Educator
Read more

Career Resources

Although you will develop many skills inside the classroom, getting involved and gaining experience will allow you to test them …

Your main job as a student is to learn about yourself, the world, and your place in it.

The simplest …

Find Alumni

Connect with alumni in your industry via the Lundquist Connect community.

  • Stayton, OR
  • Associate Sports Betting Program Manager Oregon Lottery
Meet Kerry
  • Eugene, Oregon
  • Director of Content Strategy & Analytics GroupM
Meet Tom
  • Portland, OR
  • Customer Success Specialist AudioEye
Meet Hakeem
  • Portland, OR
  • Director, Corporate Partnerships and Programs NAIA - National Animal Interest Alliance
Meet Marilyn
  • London, UK
  • Director, EMEA MTI - Mobile Technologies Inc.
Meet Adam
  • Orlando, FL
  • Growth Consultant Bostic Consulting
Meet Nicholas
  • Eugene, OR
  • Partner & CMO Revolution Design Group
Meet Seth
  • Portland, OR
  • Owner McDonald Jacobs
Meet Karin

LinkedIn Learning

Creating a Short Film: 13 Marketing Your Film

Taught by Chad Perkins
Short films are often used to practice filmmaking skills inexpensively, get experience working with a cast and crew, showcase filmmaking…

Microsoft Copilot and Agent Administration Fundamentals (AB-900) Cert Prep by Microsoft Press

Taught by Microsoft Press
Get ready to take the Microsoft 365 Copilot and Agent Fundamentals (AB-900) certification with this comprehensive course. Subject matter expert…

Communication Tips (2015)

Taught by Brenda Bailey-Hughes
In order to lead or manage others, you need to master your communication skills. In this series of tips, communication…

Print Production: Direct Mail

Taught by Trish Witkowski
There is a strategic side and a practical side to direct mail. To get results, you need to pay close…

Creating a PSA Commercial

Taught by Richard Harrington
Take a look behind the scenes at the production of a real-world television commercial. Learn what it takes to plan,…

Jonah Berger on Viral Marketing

Taught by Jonah Berger
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and…

Learning to Write Marketing Copy

Taught by Ian Lurie
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with…

Giving Your Elevator Pitch

Taught by Todd Dewett
It’s important to make a good impression in just the first few minutes you spend with potential mentors, clients, or…

Web Motion: Create an Animated Banner Ad

Taught by Tom Green
Learn to create a simple web banner with motion and interactivity. This installment of Web Motion for Beginners shows you…

Pinterest for Musicians and Bands

Taught by Bobby Owsinski
Pinterest may not seem like a natural spot to share your music, but it’s actually a great promotional tool—it supports…

Bookmarking Sites for Musicians and Bands

Taught by Bobby Owsinski
Get some quick tips from Bobby Owsinski on sharing your music, website, and blog with dedicated readers on platforms like…

Troika’s ABC Brand Campaign: Start to Finish

Taught by Troika Design Group
Get an inside view behind the making of ABC TV’s fall promotional and brand image campaign, and watch a 60-second…

Drupal 8 Essential Training: 1 The Basics

Taught by Tom Geller
Drupal 8 Essentials is designed to help anyone create a simple website using Drupal, the free web design software that…

Drupal 8 Essential Training: 2 Building Out Your Website

Taught by Tom Geller
Your Drupal site is built. Now what? Web design doesn’t stop once the website is launched. Learn how to build…

Yo Santosa, Branding Expert

Taught by Yolanda Santosa
Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her…

Video Journalism: Storytelling Techniques

Taught by Jeff Sengstack
How you choose your shots, craft your story, and edit your footage is what draws attention to your videos. The…

Creating an HTML Email Newsletter

Taught by Tim Slavin
In this course, author Tim Slavin shows how to design and code an HTML email newsletter, including setting the final…

Infographics: Planning and Wireframing

Taught by Shane Snow
Join Shane Snow as he reviews the first steps in creating infographics, graphic representations of data—organizing sample data and preparing…

Infographics: Visualizing Relationships

Taught by Shane Snow
In this course, author Shane Snow shows how to depict complex relationships in an easy-to-understand infographic, or graphic representation of…

Creative Inspirations: Troika Design Group, Design and Branding Agency

Taught by Troika Design Group
Ever wonder who’s behind those cool identity graphics on broadcast and cable TV networks? Come take a peek behind the…

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Contact & Location

Phone
541-346-3301
Address

Mohr Career Services
155 Lillis
Lundquist College of Business
1208 University of Oregon
Eugene, OR 97403-1208

Career Service Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Drop-in advising hours
Monday -Friday, 10am-4pm
155 Lillis (off the Lillis atrium)