The $65+ billion sports industry in the United States – over $150 billion globally – provides almost limitless opportunities. That’s a good thing for those wanting to build a career in the industry. However, the competition for landing jobs with the best brands, agencies, teams and leagues has put a premium on acquiring a diversified skillset that extends well beyond passion for sport. If you want to make it in this industry, you have to fully commit yourself to putting in the hard work and enduring grueling hours with the understanding that your bank account won’t necessarily reap the benefits in the short-term. Coursework and networking opportunities will help you build a set of both hard and soft skills and knowledge that will enable you to launch a successful career in the sport industry.

Career paths in sports business can include positions at sports apparel companies, fan development for specific teams or leagues, sponsorship, sales, and much more. Sports business careers involve a variety of tasks, some of which include marketing, finance, and sports sponsorship in the global sports marketplace.

Explore & Research Careers

Professionals are needed in a variety of companies and industries within a sports business context. Here we detail some of those as well as provide examples of internships and entry level jobs, as well as common skills needed to excel in a career in sports business.

Gain Experience & Develop Skills

Although you will develop many skills inside the classroom, getting involved and gaining experience will allow you to test them out, improve your abilities, and give you concrete examples to share with future employers.

Make Connections

Connecting with, and learning from, alumni or professionals working in sports business will serve you well in your search. Here we detail how to engage in informational interviews and suggest clubs and organizations you can join to build your network.

How to Stay Current

There are hundreds of websites, blogs, and other resources that address topics related to sport business. It’s important to know what is happening in the industry so that you can talk intelligently while networking.

The Papé Cascade Cup Continues: Sales Competition Highlights from Seattle

The spring Papé Cascade Cup brought together top sales talent from across the Pacific Northwest for a high-energy competition at the University of Washington. Here’s who won—and how students are growing their careers through sales.

By Shari Balouchi
Shari Balouchi Marketing and Communications Lead, Student Success
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Breaking into the Green Economy and Careers in Sustainability: Industry Bites Highlights

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Yasmine Career Peer Educator
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Applications for the 2025 summer internship scholarships are due Friday, May 30, 2025!

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By Josh Pritchett
Josh Pritchett Client Services Manager
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Graduating and Still Job Searching? That’s Totally Normal and We Got You. 

Hey seniors, 

If you’re about to graduate and still figuring out your next steps, you’re definitely not the only one. A lot of people are in the same spot, even if it doesn’t always feel that way. And honestly? That’s …

By Jiayin Zhou (she/her)
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Spring Forward: Build Career Confidence This Term

A quick guide to all the networking, hiring, and career-building events happening this term at the Lundquist College of Business. Be sure you mark your calendars and register in advance to guarantee a spot for the ones you want to attend.   

By Josh Pritchett
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Career Resources

Checklist: Early Path to Success

Your main job as a student is to learn about yourself, the world, and your place in it.

The simplest …

Navigating the job search can be draining, especially when you’ve already spent hours tailoring your resume and cover letter to …

If you are a UO business student, please review the information below. If you are not a business student, please …

Find Alumni

Connect with alumni in your industry via the Lundquist Connect community.

  • Stayton, OR
  • Associate Sports Betting Program Manager Oregon Lottery
Meet Kerry
  • Portland, OR
  • Customer Success Specialist AudioEye
Meet Hakeem
  • London, UK
  • Director, EMEA MTI - Mobile Technologies Inc.
Meet Adam
  • Orlando, FL
  • Growth Consultant Bostic Consulting
Meet Nicholas
  • Eugene, OR
  • Financial Advisor Ameriprise Financial Services, Inc.
Meet Andrew (AJ)
  • San Francisco, CA
  • Vice President - Sales Cursive
Meet Kwesi
  • Ho Chi Minh City, Vietnam
  • Head of Group Planning Ching Luh Group NIKE Division
Meet Brian
  • Portland, OR
  • Wealth Management Associate Coldstream Wealth Management
Meet Pierson

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Contact & Location

Phone
541-346-3301
Address

Mohr Career Services
155 Lillis
Lundquist College of Business
1208 University of Oregon
Eugene, OR 97403-1208

Career Service Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Drop-in advising hours
Monday -Friday, 10am-4pm
155 Lillis (off the Lillis atrium)