Sports Business

Explore career opportunities in the Sports Business industry!

This page and the associated resources are a starting point for exploring sports business careers and developing the skills commonly needed for roles within the field.

The $65+ billion sports industry in the United States – over $150 billion globally – provides almost limitless opportunities. That’s a good thing for those wanting to build a career in the industry. However, the competition for landing jobs with the best brands, agencies, teams and leagues has put a premium on acquiring a diversified skillset that extends well beyond passion for sport. If you want to make it in this industry, you have to fully commit yourself to putting in the hard work and enduring grueling hours with the understanding that your bank account won’t necessarily reap the benefits in the short-term. Coursework and networking opportunities will help you build a set of both hard and soft skills and knowledge that will enable you to launch a successful career in the sport industry.

Career paths in sports business can include positions at sports apparel companies, fan development for specific teams or leagues, sponsorship, sales, and much more. Sports business careers involve a variety of tasks, some of which include marketing, finance, and sports sponsorship in the global sports marketplace.

Explore & Research Careers

Professionals are needed in a variety of companies and industries within a sports business context. Here we detail some of those as well as provide examples of internships and entry level jobs, as well as common skills needed to excel in a career in sports business.

Gain Experience & Develop Skills

Although you will develop many skills inside the classroom, getting involved and gaining experience will allow you to test them out, improve your abilities, and give you concrete examples to share with future employers.

Make Connections

Connecting with, and learning from, alumni or professionals working in sports business will serve you well in your search. Here we detail how to engage in informational interviews and suggest clubs and organizations you can join to build your network.

How to Stay Current

There are hundreds of websites, blogs, and other resources that address topics related to sport business. It’s important to know what is happening in the industry so that you can talk intelligently while networking.

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Career Resources

If you are a UO business student, please review the information below. If you are not a business student, please …

Although you will develop many skills inside the classroom, getting involved and gaining experience will allow you to test them …

Find Alumni

Connect with alumni in your industry via the Lundquist Connect community.

  • Portland, OR
  • Customer Success Specialist AudioEye
Meet Hakeem >
  • London, UK
  • Director, EMEA MTI - Mobile Technologies Inc.
Meet Adam >
  • Mountain View, CA
  • Sr. Product Marketing Manager Nutanix
Meet Sachi >
  • Orlando, FL
  • Growth Consultant Bostic Consulting
Meet Nicholas >
  • Eugene, OR
  • Financial Advisor Ameriprise Financial Services, Inc.
Meet Andrew (AJ) >
  • San Francisco, CA
  • Vice President - Sales Cursive
Meet Kwesi >
  • Ho Chi Minh City, Vietnam
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Meet Brian >
  • Portland, OR
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Meet Pierson >

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Contact & Location

Phone
541-346-3301
Address

Mohr Career Services
155 Lillis
Lundquist College of Business
1208 University of Oregon
Eugene, OR 97403-1208

Career Service Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Drop-in advising hours
Monday -Friday, 10am-4pm
155 Lillis (off the Lillis atrium)