Sports Business

Explore career opportunities in the Sports Business industry!

This page and the associated resources are a starting point for exploring sports business careers and developing the skills commonly needed for roles within the field.

The $65+ billion sports industry in the United States – over $150 billion globally – provides almost limitless opportunities. That’s a good thing for those wanting to build a career in the industry. However, the competition for landing jobs with the best brands, agencies, teams and leagues has put a premium on acquiring a diversified skillset that extends well beyond passion for sport. If you want to make it in this industry, you have to fully commit yourself to putting in the hard work and enduring grueling hours with the understanding that your bank account won’t necessarily reap the benefits in the short-term. Coursework and networking opportunities will help you build a set of both hard and soft skills and knowledge that will enable you to launch a successful career in the sport industry.

Career paths in sports business can include positions at sports apparel companies, fan development for specific teams or leagues, sponsorship, sales, and much more. Sports business careers involve a variety of tasks, some of which include marketing, finance, and sports sponsorship in the global sports marketplace.

Explore & Research Careers

Professionals are needed in a variety of companies and industries within a sports business context. Here we detail some of those as well as provide examples of internships and entry level jobs, as well as common skills needed to excel in a career in sports business.

Gain Experience & Develop Skills

Although you will develop many skills inside the classroom, getting involved and gaining experience will allow you to test them out, improve your abilities, and give you concrete examples to share with future employers.

Make Connections

Connecting with, and learning from, alumni or professionals working in sports business will serve you well in your search. Here we detail how to engage in informational interviews and suggest clubs and organizations you can join to build your network.

How to Stay Current

There are hundreds of websites, blogs, and other resources that address topics related to sport business. It’s important to know what is happening in the industry so that you can talk intelligently while networking.

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Nike’s University Relations recruiter recently came to campus to share all about their Nike Summer Internship Program and insights into how to elevate your application and nail the interview. Duck alums and current Nike employees Samantha Little, Brice Kanehira, and Alyssa Huque also joined to share their perspectives to ensure our students can prepare for the fall application season and secure a Nike internship of their own!

By Avery
Avery Career Peer Educator
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Internships That Launch Careers

On Wednesday, May 22 I facilitated a conversation during Industry Bites: Internships That Launch Careers with UO alum and assistant manager of global hardlines at The Walt Disney Company, Alexia Muller, and current student and upcoming graduate, Elliot Nichols for a special panel about their career paths, what they’ve done to succeed, and how they engaged with and nurtured relationships in their industries.

By Lucy
Lucy Career Peer Educator
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Career Exploration Through Internships Part 2: Getting Ready for Fall Applications

It takes so many students by surprise that many applications for summer internships open in the fall, especially for large companies and organizations. Here’s how you can prepare for internship recruiting season.

By Claire Wu (She/Her)
Claire Wu (She/Her) Associate Director, Career Strategy
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Getting the Job

On Tuesday, May 24, I attended Industry Bites: Getting the Job featuring special guest experts Angela Sparks (Moss Adams), Brandon Nguyen (Oregon Health & Science University), and JD Van Alstyne (UO Mohr Career Services). Here are my top takeaways from the incredible conversation.

By Kayim Levy (He/His)
Kayim Levy (He/His) Career Peer Educator
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Career Exploration Through Internships Part 1: Strategies to Make the Most of Your Summer Break

You might already know that internships are great way to leverage summer break and gain valuable experience that can help you secure a job after you graduate. But if you don’t have an internship lined up for this summer, don’t worry. Here are some things you can do over the summer to prepare you for your next big internship or job.

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Avery Career Peer Educator
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Career Resources

If you are a UO business student, please review the information below. If you are not a business student, please …

Although you will develop many skills inside the classroom, getting involved and gaining experience will allow you to test them …

Find Alumni

Connect with alumni in your industry via the Lundquist Connect community.

  • Stayton, OR
  • Associate Sports Betting Program Manager Oregon Lottery
Meet Kerry >
  • Portland, OR
  • Customer Success Specialist AudioEye
Meet Hakeem >
  • London, UK
  • Director, EMEA MTI - Mobile Technologies Inc.
Meet Adam >
  • Mountain View, CA
  • Sr. Product Marketing Manager Nutanix
Meet Sachi >
  • Orlando, FL
  • Growth Consultant Bostic Consulting
Meet Nicholas >
  • Eugene, OR
  • Financial Advisor Ameriprise Financial Services, Inc.
Meet Andrew (AJ) >
  • San Francisco, CA
  • Vice President - Sales Cursive
Meet Kwesi >
  • Ho Chi Minh City, Vietnam
  • Head of Group Planning Ching Luh Group NIKE Division
Meet Brian >

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Contact & Location

Phone
541-346-3301
Address

Mohr Career Services
155 Lillis
Lundquist College of Business
1208 University of Oregon
Eugene, OR 97403-1208

Career Service Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Drop-in advising hours
Monday -Friday, 10am-4pm
155 Lillis (off the Lillis atrium)