Resume, Cover Letter, LinkedIn

Review tips and tricks to create the best cover letters and resume’s here!

Personal Branding and Job Search Documents

Your Personal Brand is the promises people believe about you. When someone says your name, what promises do people believe about you? 

Do people believe you’ll show up on time? That you take initiative in the workplace? That you treat others with respect? You can control your personal brand. Good news! You have the ability to shape your personal brand through your actions and how you message about yourself. The goal is to message consistently and in-line with your target employers/ job functions. This button will guide you through the process of CLEANING UP, then BUILDING UP your online profiles and branding.

Your self-marketing tools include: Resumes, Cover Letters, LinkedIn, other social media, blogs, personal websites, your elevator pitch, and how you talk about yourself in the Interviewing Process.

  • How YOU show up in-person is your best marketing tool. People hire (and refer) who they know and trust. How do you show up in team projects, at recruiting events, during informational interviews, and in the workplace?
  • Your online brand matters! Employers use LinkedIn, Facebook, and even Twitter to vet candidates. Does your online image confirm the positive things in your application, or does it raise some red flags?


An online tool used to build and maintain online professional relationships. 94% of recruiters use it to source and vet talent. Think of LinkedIn as your searchable resume that never sleeps.


Resumes are a tool to communicate your personal brand and value to employers through a summary of your past experiences, education, and accomplishments. Resumes don’t get you a job, your value to the employer gets you the job.

Cover Letters

Cover Letters are unique to each position you are applying for and should clearly articulate the value you add to the targeted job within a one page format.

Getting Ahead of the Game: How to Score a Nike Internship

Nike’s University Relations recruiter recently came to campus to share all about their Nike Summer Internship Program and insights into how to elevate your application and nail the interview. Duck alums and current Nike employees Samantha Little, Brice Kanehira, and Alyssa Huque also joined to share their perspectives to ensure our students can prepare for the fall application season and secure a Nike internship of their own!

By Avery
Avery Career Peer Educator
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Career Exploration Through Internships Part 2: Getting Ready for Fall Applications

It takes so many students by surprise that many applications for summer internships open in the fall, especially for large companies and organizations. Here’s how you can prepare for internship recruiting season.

By Claire Wu (She/Her)
Claire Wu (She/Her) Associate Director, Career Strategy
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Career Exploration Through Internships Part 1: Strategies to Make the Most of Your Summer Break

You might already know that internships are great way to leverage summer break and gain valuable experience that can help you secure a job after you graduate. But if you don’t have an internship lined up for this summer, don’t worry. Here are some things you can do over the summer to prepare you for your next big internship or job.

By Avery
Avery Career Peer Educator
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Alumni Are Your Job Search’s Secret Weapon

Forget endlessly scrolling through job postings – there’s an even more powerful way to job search that’s often overlooked: your alumni network.

By Gene Rhee
Gene Rhee Executive Director
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In a Few Months, I Will Be Negotiating My First Job Offer—You Should, Too.

I’m so excited that I’m graduating and entering the workforce. Repeatedly, I’m encouraged to negotiate job offers and obtain the most value out of the situation. To demystify this process and gain a well-rounded perspective, I reached out to several people, and I’m sharing my top five takeaways about how to successfully negotiate your first job offer.

By Marley
Marley Career Peer Educator
Read more

Career Resources

LinkedIn Learning

The Step-By-Step Guide to Sharing Your Personal Story on LinkedIn

Taught by Alexandra Galviz
It can be daunting to put our personal stories out there for the world to see, but when we do,…

Marketing Yourself to Maximize Career Opportunities

Taught by Pete Mockaitis | How to Be Awesome at Your Job
What does it take to win in the job seeking world? Is it having the best qualifications and checking the…

Optimizing Your LinkedIn Profile Nano Tips with Kim Kaupe

Taught by Kim Kaupe
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, Kim…

Use Your Personal Brand for Audience and Content Development

Taught by Knowable
How did Jack Kramer and Nick Martell grow their scrappy business newsletter MarketSnacks (which started as a side hustle) to…

Write a Bestselling Novel in 15 Steps

Taught by Writing Master Teaching Assistant
There’s a secret storytelling code at the heart of almost all great novels. In this course, author Jessica Brody lays…

Personal Branding on Social Media

Taught by Jennifer W. Jessie
When it comes to social media, you need more than just a well-lit headshot and a witty tagline to cut…

Sharing Your Expertise Online Nano Tips with Kim Kaupe

Taught by Kim Kaupe
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, Kim…

Nano Tips for Developing Magnetic Charisma with Shadé Zahrai

Taught by Shadé Zahrai
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, find…

A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact

Taught by Shani Raja
Ever wondered how journalists write dazzling copy, every day, for millions of global readers? In this course, Shani Raja, a…

Brand Strategy: Management of Your Brand Reputation

Taught by Chelsea Krost
A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in…

How to Grow your Creator Business with Experiments Nano Tips with Quentin Allums

Taught by Quentin Allums
Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, unlock…

Social Media for Working Professionals

Taught by Madecraft
Social media can be tricky to navigate. While it’s a place for you to express your thoughts and share details…

Developing Your Authentic Self to Ignite Change

Taught by genConnectU
Did you know you have a superpower? People have the power and ability to change the world. In this course,…

Is There A Book In You? Learn to Create Your Own Masterpiece

Taught by genConnectU
Are you a passionate writer who’s always thought about writing a book, but didn’t know where to start? Maybe you…

Strategies for Your First 90 Days in a New Job

Taught by Madeline Mann
OK, you did it. You got the job. You’re ecstatic, and you should be, but then reality sets in. Now…

The Step-By-Step Guide to Reinventing Yourself

Taught by Alexandra Galviz
How can you be proactive in driving the change you wish to see in your career and life? In this…

Writing with Commonly Confused Words

Taught by Mignon Fogarty
Have you ever had to cite a sight you saw while on site? English has many troublesome words that people…

Writing with Proper Punctuation

Taught by Mignon Fogarty
Help your readers understand your writing easily and fully by leveraging the basics of good punctuation. In this course, instructor…

Writing in Plain Language

Taught by Leslie O'Flahavan
Plain language is a modern communication philosophy and a world-wide movement. It’s the reader-focused way to write, ensuring every sentence…

Uncovering Your Authentic Self at Work

Taught by Kenji Yoshino
Despite decades of diversity and inclusion efforts, people sometimes feel forced to choose between being included and being themselves. Join…

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Contact & Location


Mohr Career Services
155 Lillis
Lundquist College of Business
1208 University of Oregon
Eugene, OR 97403-1208

Career Service Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Drop-in advising hours
Monday -Friday, 10am-4pm
155 Lillis (off the Lillis atrium)