Resume, Cover Letter, LinkedIn

Review tips and tricks to create the best cover letters and resume’s here!

Personal Branding and Job Search Documents

Your Personal Brand is the promises people believe about you. When someone says your name, what promises do people believe about you? 

Do people believe you’ll show up on time? That you take initiative in the workplace? That you treat others with respect? You can control your personal brand. Good news! You have the ability to shape your personal brand through your actions and how you message about yourself. The goal is to message consistently and in-line with your target employers/ job functions. This button will guide you through the process of CLEANING UP, then BUILDING UP your online profiles and branding.

Your self-marketing tools include: Resumes, Cover Letters, LinkedIn, other social media, blogs, personal websites, your elevator pitch, and how you talk about yourself in the Interviewing Process.

  • How YOU show up in-person is your best marketing tool. People hire (and refer) who they know and trust. How do you show up in team projects, at recruiting events, during informational interviews, and in the workplace?
  • Your online brand matters! Employers use LinkedIn, Facebook, and even Twitter to vet candidates. Does your online image confirm the positive things in your application, or does it raise some red flags?


An online tool used to build and maintain online professional relationships. 94% of recruiters use it to source and vet talent. Think of LinkedIn as your searchable resume that never sleeps.


Resumes are a tool to communicate your personal brand and value to employers through a summary of your past experiences, education, and accomplishments. Resumes don’t get you a job, your value to the employer gets you the job.

Cover Letters

Cover Letters are unique to each position you are applying for and should clearly articulate the value you add to the targeted job within a one page format.

Networking—LinkedIn is an Easy Way to Get Started

Love it or hate it, you probably know that networking is an important part of your career journey

If you’ve been hesitant to start networking, consider LinkedIn. If you don’t have a LinkedIn profile yet, now is the time to …

By Pauline Thaler (she/her)
Pauline Thaler (she/her) Career Advisor
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Showcasing Your Personal Brand—Make Strategic Resume and Cover Letter Choices!

In today’s competitive job market, your resume and cover letter are your first chance to make a lasting impression on a hiring manager. Mohr Career Services is here to guide you in strategically approaching these crucial documents, helping you to …

By Pauline Thaler (she/her)
Pauline Thaler (she/her) Career Advisor
Read more

What’s Your Brand?

Learn how to describe your professional self.

Think of a brand, any brand – Apple, Google, Nike, Coke, REI…see how certain words, images, or ideas spring to mind? That is because these are VERY well-branded companies.

Well, believe it or not, …

By Pauline Thaler (she/her)
Pauline Thaler (she/her) Career Advisor
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Just Take One Step—We’ll Make it Easy!

It’s on your to do list—“Think about career”—and we’ve got you covered!

Whether you are a first-year student, a senior, or anywhere in between, it all starts with just one step. So, where do you start? Take a look at …

By Pauline Thaler (she/her)
Pauline Thaler (she/her) Career Advisor
Read more

Mohr Career Services Welcomes You to Fall 2023!

Mohr Career Services would like to welcome you to Fall 2023 at the Lundquist College of Business! As you prepare for a great quarter of study, work, and play, we have some “don’t miss” events coming up – make sure you …

By Josh Pritchett
Josh Pritchett Client Services Manager
Read more

Career Resources

LinkedIn Learning

Designing a Business Card

Taught by Nigel French
Learn how to design a business card. In this course, designer Nigel French covers all aspects of the design process—from…

Editing Mastery: How to Edit Writing to Perfection

Taught by Shani Raja
Most editors can capably fix the spelling, grammar, punctuation, and typos in a piece of writing. It takes a different…

InDesign: Remote Workflows with InCopy, Word, and Google Docs

Taught by Anne-Marie Concepción
You know a collaborative workflow can benefit your editing and design teams, but how do you set it up inexpensively…

Transform Your Personal Brand (2019)

Taught by Madecraft
Creating and owning a strong personal brand is one of the best things you can do for yourself. It’s the…

The Step-By-Step Guide to Reinventing Yourself

Taught by Alexandra Galviz
How can you be proactive in driving the change you wish to see in your career and life? In this…

How to Research and Write Using Generative AI Tools

Taught by Dave Birss
You’ve probably already heard about ChatGPT, but did you know it can make you better at your job? Join instructor…

Building a Portfolio Career: Diversify Your Income and Do More of What You Love

Taught by Jenny Foss
In a rapidly shifting job market, it’s important to build a career portfolio—a career where you have agility, more than…

Advanced Grammar

Taught by Judy Steiner-Williams
Losing confidence in an idea—even a spectacular one—is easy if it’s communicated in an email or letter riddled with grammatical…

Ninja Writing: The Four Levels of Writing Mastery

Taught by Shani Raja
Truly great nonfiction writers do more than just clearly communicate their ideas—they dazzle. These elite professionals have the uncanny ability…

Articulating Your Value

Taught by Madecraft
Being an effective communicator who can articulate a message, goal, or value has become increasingly important in the world of…

Tips for Better Business Writing

Taught by Natasha Terk
Want to advance your communication skills? Improve your writing. Clear and concise writing is the key to helping your audience…

Strategies for Your First 90 Days in a New Job

Taught by Madeline Mann
OK, you did it. You got the job. You’re ecstatic, and you should be, but then reality sets in. Now…

30-Minute Resume Refresh

Taught by Sho Dewan
Your resume should evolve as you do in your career. Learn how to quickly revamp the look and content of…

Cybersecurity Careers: Build Your Brand in Cybersecurity

Taught by Zinet Kemal
Are you considering a career in cybersecurity, or looking to advance in the field? As with most industries, if people…

Writing: The Craft of Story

Taught by Lisa Cron
In this course, author Lisa Cron digs into the craft of writing a compelling story based on what the brain…

Writing Headlines

Taught by Starshine Roshell
To rise above the noise and capture your readers’ attention, you need candid and catchy headlines. There’s an art to…

Jodi Glickman on Pitching Yourself (2018)

Taught by Jodi Glickman
Pitching is a universal skill. The time will come when you need to pitch an idea, a project, or even…

What’s the So What: Writing Clearly for a Business Audience

Taught by James Raybould
Writing clearly and directly is fundamental for any effective business. But it’s far easier said than done, especially in day-to-day…

Delivering an Authentic Elevator Pitch

Taught by Tatiana Kolovou
Find out how to craft an authentic personal pitch while projecting competence and warmth—two key factors in making a great…

Is There A Book In You? Learn to Create Your Own Masterpiece

Taught by genConnectU
Are you a passionate writer who’s always thought about writing a book, but didn’t know where to start? Maybe you…

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Contact & Location


Mohr Career Services
155 Lillis
Lundquist College of Business
1208 University of Oregon
Eugene, OR 97403-1208

Career Service Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Drop-in advising hours
Monday -Friday, 10am-4pm
155 Lillis (off the Lillis atrium)