Personal Branding and Job Search Documents
Your Personal Brand is the promises people believe about you. When someone says your name, what promises do people believe about you?
Do people believe you’ll show up on time? That you take initiative in the workplace? That you treat others with respect? You can control your personal brand. Good news! You have the ability to shape your personal brand through your actions and how you message about yourself. The goal is to message consistently and in-line with your target employers/ job functions. This button will guide you through the process of CLEANING UP, then BUILDING UP your online profiles and branding.
Your self-marketing tools include: Resumes, Cover Letters, LinkedIn, other social media, blogs, personal websites, your elevator pitch, and how you talk about yourself in the Interviewing Process.
- How YOU show up in-person is your best marketing tool. People hire (and refer) who they know and trust. How do you show up in team projects, at recruiting events, during informational interviews, and in the workplace?
- Your online brand matters! Employers use LinkedIn, Facebook, and even Twitter to vet candidates. Does your online image confirm the positive things in your application, or does it raise some red flags?
An online tool used to build and maintain online professional relationships. 94% of recruiters use it to source and vet talent. Think of LinkedIn as your searchable resume that never sleeps.
Resumes are a tool to communicate your personal brand and value to employers through a summary of your past experiences, education, and accomplishments. Resumes don’t get you a job, your value to the employer gets you the job.
Cover Letters are unique to each position you are applying for and should clearly articulate the value you add to the targeted job within a one page format.
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