Personal Branding and Job Search Documents

Your Personal Brand is the promises people believe about you. When someone says your name, what promises do people believe about you? 

Do people believe you’ll show up on time? That you take initiative in the workplace? That you treat others with respect? You can control your personal brand. Good news! You have the ability to shape your personal brand through your actions and how you message about yourself. The goal is to message consistently and in-line with your target employers/ job functions. This button will guide you through the process of CLEANING UP, then BUILDING UP your online profiles and branding.


Your self-marketing tools include: Resumes, Cover Letters, LinkedIn, other social media, blogs, personal websites, your elevator pitch, and how you talk about yourself in the Interviewing Process.

  • How YOU show up in-person is your best marketing tool. People hire (and refer) who they know and trust. How do you show up in team projects, at recruiting events, during informational interviews, and in the workplace?
  • Your online brand matters! Employers use LinkedIn, Facebook, and even Twitter to vet candidates. Does your online image confirm the positive things in your application, or does it raise some red flags?

LinkedIn

An online tool used to build and maintain online professional relationships. 94% of recruiters use it to source and vet talent. Think of LinkedIn as your searchable resume that never sleeps.

Resumes

Resumes are a tool to communicate your personal brand and value to employers through a summary of your past experiences, education, and accomplishments. Resumes don’t get you a job, your value to the employer gets you the job.

Cover Letters

Cover Letters are unique to each position you are applying for and should clearly articulate the value you add to the targeted job within a one page format.

Breaking into Impact-Driven Careers: Industry Bites Highlights

Curious about careers in mission-driven work? At the Industry Bites: Business of Services and Causes event, professionals from government, nonprofits, and business sectors shared insights on how students can apply their skills to create meaningful impact. From navigating nonlinear career paths to understanding the business side of nonprofits, panelists provided key takeaways on building a purpose-driven career.

By Elly
Elly
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Breaking Into Analytics and Business Strategy – Industry Bite Highlights

Curious about careers in analytics and business strategy? We sat in on the latest Industry Bites panel with professionals from Snowflake, Veris Insights, and Roseburg Forest Products. From must-have skills to emerging trends, here’s what you need to know to stand out.

By Logan
Logan Career Peer Educator
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Level Up Your Job and Internship Applications—Blending AI With A Human Touch

When do you use AI and when do you need to write materials yourself? Here are some tips to blend AI with a personal touch to create a powerful resume and cover letter that stands out in the job market.

By Jiayin Zhou (she/her)
Jiayin Zhou (she/her) Career Advisor and Content Lead
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What I Learned at BizCareers in Outdoor, Apparel, and Sustainability

If you missed the event, here are my biggest takeaways from attending, plus bonus tips shared from recruiters and alumni at companies including Nike, adidas, Brooks Running, Cotopaxi, and more!

By Gabe
Gabe Career Peer Educator
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Insights from the Tech Industry

If you missed last week’s Industry Bites: The Business of Tech, we heard from a panel of experts including Chris Bennett from Palo Alto Software, Jason Ford from Microsoft, and Yasmeen Hampton from Juniper Square. Here’s what I learned!

By Josh Pritchett
Josh Pritchett Client Services Manager
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Career Resources

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Grammar is one of those topics that leaves even confident writers scratching their heads. But Grammar Girl, aka Mignon Fogarty,…

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Contact & Location

Phone
541-346-3301
Address

Mohr Career Services
155 Lillis
Lundquist College of Business
1208 University of Oregon
Eugene, OR 97403-1208

Career Service Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Drop-in advising hours
Monday -Friday, 10am-4pm
155 Lillis (off the Lillis atrium)