What’s Your Brand?

Learn how to describe your professional self.

Think of a brand, any brand – Apple, Google, Nike, Coke, REI…see how certain words, images, or ideas spring to mind? That is because these are VERY well-branded companies.

Well, believe it or not, you have (or are developing) a brand, too—your professional brand. What does that mean? Your professional brand is made up of the words or impressions that people associate with you and your work (or even words that you WANT people to associate with you). Note that there MANY ways to be a professional, your job is to figure out your style and attributes related to the world of work

How can you start to uncover your brand?

  • Review your VIPS—Values, Interests, Personality, and Strengths
  • Think back to all of your past experience—in school, as a volunteer, in a part-time job, etc.
  • Notice what words come to the surface? Maybe you’ve been told you are especially responsible—great, that is one part of your brand.
  • What else comes up for you—words, images?

Start making a list of some of your qualities that you think make up your professional brand. Hang on to this list and use these descriptive words in your job search materials—your resume, cover letter, and LinkedIn profile. Your brand will even be reflected in the example stories you choose when answering interview questions.

Can your brand change over time? Of course! So, be sure to keep your materials up to date, making sure they reflect your brand—the professional image you show to the world.

Meet with a Mohr Career Services career advisor to learn more about articulating your brand.

By Pauline Thaler (she/her)
Pauline Thaler (she/her) Career Advisor