Management & General BusinessMarketing

Sales Coaching

How do you create a sales team that knows how to engage prospects, differentiate from competitors, and continuously win new business, without needing to hold their hand every minute? You coach them. You can become a force multiplier for your sales team.

In this course, best-selling author of Selling with Noble Purpose Lisa Earle McLeod differentiates between traditional sales management and true sales coaching. She covers why sales coaching drives seller behavior, when to ask questions (versus when to give feedback), and how to flex as a sales leader, knowing you have *a lot* on your plate in addition to playing the role of coach.

This course also includes common coaching scenarios, like what to say right before a rep makes a sales call and how to debrief a call that didn’t go so well. Learn how to drive lasting results with your sales team, even from a Zoom call.

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