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Nano Tips for Defining Your Personal Brand with Diana YK Chan

Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, gather practical insights on how to identify, cultivate, and grow a successful personal brand with global speaker, personal brand coach, and networking expert Diana YK Chan.

Discover the fundamentals of personal branding, from benefits to common mistakes and guiding principles applied in practice. Learn how to define your brand identity, your target audience, your key differentiation factors, and the basic steps of crafting a personal brand statement and a personal brand story that stands out. Develop the skills you need to build a successful online brand presence that engages followers and connects with your audience, establishing your reputation as a credible thought leader who embodies your brand’s values as you grow. Upon completing this course, you’ll be prepared to harness and nurture the power of authenticity for accelerated growth.

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