Next Step, Best Step: Career Tips from Recruiters at Brooks Running

What do recruiters actually want to hear when they ask: “Why this company?” Sam Freier, senior recruiter at Brooks Running, shares her thoughts on how to best answer this question.

📌 Save this video—or share it with a friend who’s looking to stand out in their job or internship search. P.S. If you’re new here, thanks for joining us for another episode of

📹 Next Step, Best Step: Career Tips from Recruiters

📹 a series designed to help you feel more confident in your career prep as a business student and get real-world advice from recruiters who want to hire Ducks.