Training: Intermediate Sales

Two-Day, in-person training:
Friday, February 13, 9am-1pm
Friday, February 20, 9am-1pm
Pre-requisite Training: Sales EssentialsTo participate in this training, you must have completed the Sales Essentials training program and earned the microcredential.If you are registered for Sales Essentials this term, you may register for this program concurrently, pending successful completion of Sales Essentials prior to the start of Intermediate Sales.Transform your sales fundamentals into strategic, client-ready expertise.Already mastered the fundamentals of relationship-based selling? Take your skills to the next level with the Intermediate Sales Training Program, a hands-on, scenario-driven experience that transforms foundational knowledge into applied expertise. Designed for participants who have completed Sales Essentials, this program challenges you to think strategically, communicate persuasively, and close confidently.Why ParticipateIn this 8-hour, two-day program, you’ll deepen your understanding of the sales process through interactive simulations, role plays, and peer collaboration. You’ll learn how to define an ideal customer profile, conduct effective discovery conversations, and tailor value propositions that resonate with specific decision-makers. You’ll also create and deliver a professional solution pitch deck and practice overcoming common objections using industry-informed tactics.What You’ll Gain

Earn a Marketable Skills Microcredential:Advance your professional toolkit by earning the Intermediate Sales microcredential from the Lundquist College of Business, proof of your ability to engage in complex sales scenarios with strategy and confidence.

Build Strategic Sales Competence:Develop advanced skills across the full sales cycle, including defining customer profiles, crafting value propositions, creating solution pitches, and closing the sale with actionable follow-ups.

Practice Sales Scenarios:Engage in realistic discovery conversations, handle objections effectively, and adapt your messaging to different client roles and needs.

Create a Portfolio of Applied Work:Leave with tangible artifacts, including an Ideal Customer Profile, discovery transcript, value proposition, pitch deck, and action plan, that demonstrate your readiness for client-facing sales roles.