Understanding Viral Videos

Viral videos are social videos that gain widespread popularity through sharing on social media and the internet. There’s no “secret sauce” to making a video go viral, since many of the causes of virality come down to luck, timing, and other factors beyond our control. But there are ways you can set yourself up for success to create content that is well poised to gain viral attention. In this course, instructor Ashley Kennedy dissects some common characteristics of viral videos and explores how you can harness the power of the internet to try to go viral. Ashley discusses viral marketing and how brands can create engaging content that has viral potential. She also covers when it makes sense to team up with influencers to create popular social videos. After watching this course, you will understand what viral videos are, how they spread, and how to engage intelligently with viral marketing tactics.

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