When you have an idea that’s truly innovative, you’ll need investment from others—whether it’s financial, personal, or political. But the boldest and freshest ideas are often the hardest to sell. In this audio-only course, author Suneel Gupta shares insights from his best-selling book, Backable: The Surprising Truth Behind What Makes People Take a Chance on You. Learn the same lessons that Suneel teaches his students at Harvard Business School, including what you need to do before sharing your idea that will make getting buy-in easier, and why it’s important not to share things too soon. Hear tips for making a winning pitch at the right time, from exactly how and how often you should practice, to ways to use cognitive biases in your favor. Plus, get proven strategies for making your audience want to say “yes.”
This course was created by Pete Mockaitis of How to Be Awesome at Your Job. We are pleased to offer this training in our library.
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