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The Persuasion Code, Part 3: The Neuroscience of Closing Sales

In the end, your success depends on your capacity to close. While many sales methodologies present various closing techniques, they fail to recognize that this delicate phase of your sales journey is about managing your prospects’ fear of regret. In this course, neuromarketing expert Patrick Renvoise will demonstrate the importance of understanding the Primal Brain. This brain, famously called System 1 by Daniel Kahneman—2002 Nobel Prize winner and author of Thinking, Fast and Slow—drives fear, and it becomes very active during the fearful last moment when a decision needs to be made. Using a unique three-step process, learn how to better manage your prospect fear of regret. Find out how to answer the objections that may arise at this point of your sales process. Finally, after a brief discussion on the ethics of neuropsychology, Patrick shows you that preparation and practice are key to get your prospects to say yes.

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