Change is hard. Changing someone’s mind, particularly these days, is even harder. We’ve all had something we’ve wanted to change—employees want to change a boss’s mind, parents want to change their kids’ behavior, marketers want to change customer’s minds. You may know what you want to change, but how do you actually make that happen? In this audiobook summary of The Catalyst: How to Change Anyone’s Mind by Wharton professor Jonah Berger, learn about five hidden factors that impede change, and what you can do to mitigate them and achieve the change you want. If you’re tired of pushing and pushing for change, only to see nothing happen, tune into this audiobook summary from Next Big Idea Club to learn how you can increase your powers of persuasion.
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