EntrepreneurshipManagement & General Business

Releasing Music on Digital Streaming Platforms

Have you just completed writing and recording a song, or maybe an entire album? Congrats! So… Now what? How do you get your music out to the masses to hear the melodic fruits of your labor? You could stand outside your local music club with homemade cassettes, or you could check out this course from music industry expert Mike Warner, as he shows you how to plan, execute, and promote a digital music release on the major digital streaming platforms (DSPs). Mike covers all the important aspects: The pros and cons of music distribution platforms; how to prepare and upload your music to DSPs; how to pitch your music to DSPs curation teams for editorial playlist inclusion; using special media like JioSaavn shorties and Spotify Canvas to help increase the reach of your release; managing the day of release; and social media strategies to help your music gather listeners and revenue.

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