Your personal brand can help to differentiate you, but first you need to get clear on your true purpose. This course guides professionals through the process of building a purpose-driven personal brand on LinkedIn, from defining core values and crafting a personal brand statement to creating a strategic content funnel. Topics covered include how to optimize your LinkedIn profile, engage authentically with your network, balance depth versus breadth in community building, and use collaboration to expand your following and reach. By the end of this course, you’ll be prepared to leverage LinkedIn to attract opportunities, engage meaningfully, and grow a loyal community.
Login to LinkedIn Learning