MarketingOperations, Supply Chain & Business Analytics

Migrating from Universal Analytics to Google Analytics 4 (GA4)

Learn how to successfully migrate from Google Universal Analytics to Google Analytics 4 (GA4). In this course, Google Analytics expert Dana DiTomaso covers the important aspects to consider when making the switch to the new GA4 platform. Dana explains key topics like how to translate events, how to leverage the new GA4 features, and how to create comparison reports. In addition to the nuts and bolts of the migration, she also expounds on how to best communicate about GA4 with your team members, so that everyone has an understanding of the new, exciting platform.

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