Explore the foundational principles of effective social media customer care in this course from B Squared Media. Learn to build strategies that align with your goals and your audience. Discover how to transform complaints into connection and engagement into advocacy using case studies from top brands to show you how. Master the CARE method—Conversation, Acquisition, Retention, and Engagement—to turn social into a revenue-driving channel. You’ll also uncover how to leverage social listening, tag for support/sales, and use Voice of Customer data to innovate. By the end, you’ll be equipped to deliver best-in-class social care, improve satisfaction, and grow brand trust and revenue.
This course was created by B Squared Media. We are pleased to host this training in our library.
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