MarketingSustainable Business

Logo Design: Illustrating Brand Characters

Branding isn’t just about logos. Many brands are also represented by characters, which can be as recognizable as the brand logos themselves—think Ronald McDonald or the smiling Kool-Aid pitcher. Not every company needs a brand character, but when marketing and strategy determine a unique voice is needed to communicate for a company, brand, product or service, a brand character is a great way to engage and endear an audience. In this course, illustrator Von Glitschka explores the creative decisions, methodology, and illustration techniques behind creating brand characters. Von shows you how to choose a theme, pick an appropriate style, and covers the progressive process of drawing out your character. He also deconstructs real-world brand character projects so you can glean even more insight.

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