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HR Recruiting Communication Strategies to Attract and Retain Top Talent

The Great Reshuffle has changed everything about HR communications. In this course, Accredited Public Relations (APR) specialist David Oates shows you how to develop the communication strategies you need to counter the rise in employee turnover rates, navigate the dynamics of the remote workforce, and attract top talent from anywhere in the world. David explains how HR communications now concern the entire company, including the C-suite, and how other departments can become involved in keeping HR communications relevant and effective. He goes over ways employee communications change in the “new normal,” including frequency of communications and how to get more people involved. David covers several tactics for retaining your talent, then discusses ways to attract prospective talent, such as broadening your prospective talent scope, showcasing your “why,” and taking advantage of cross-promoting opportunities.

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