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How to Persuade When Facts Don’t Seem to Matter

Does persuasion seem challenging when facts and information don’t change minds? In this audio-only course from How to Be Awesome at Your Job, Lee Hartley Carter discusses why facts alone won’t persuade others—and what will. Lee explains that it’s important to find a way to help people think twice about their beliefs. She encourages you to be specific about what you want before you attempt to persuade. Then identify possible obstacles and how to flip them to your advantage. Lee encourages you to understand where the other person is coming from. Once you understand their reasons, you can form the appropriate strategy. Lee shows you how to create a master narrative to make your message more memorable and how to use visuals and stories to bring your master narrative to life. She finishes up with a reminder to remain curious and withhold judgment as you’re learning about your target audience.

This course was created by Pete Mockaitis of How to Be Awesome at Your Job. We are pleased to offer this training in our library.

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