Every sale, big or small, begins with a lead. A lead is the root of all business and is essential to any buying process, but they’re something so many struggle to find. They’re illusive and sometimes deceiving in their value, yet both sales and marketing rely on them not only for growth, but for survival. For a cold caller, this necessity goes even deeper. Salespeople cannot waste precious time on leads that are not ultimately worth following. In this course, sales and prospecting coach Miles Croft explains his tested, simple technique to finding new leads and populating a list large enough to support even the most avid new business prospectors. This course contains a straight-forward step-by-step guide on where to find leads, how to identify good leads and how to continue to gather leads over time faster than your nearest competition.
This course was created by Miles Croft. We are pleased to host this training in our library.Login to LinkedIn Learning