EntrepreneurshipMarketing

Guy Kawasaki on Entrepreneurship

In this interview-style course, author, entrepreneur, evangelist, and venture capitalist Guy Kawasaki discusses a variety of topics centered on entrepreneurship. He shows how to focus your pitch and develop prototypes, predict new markets, and capitalize on social media. Topics Guy discusses include:

  • The critical nature of prototyping
  • The qualities of an MVVVP (minimum viable, valuable, validating product)
  • The irrelevance of business plans
  • The qualities of state-of-the-art pitches
  • The replacement of marketing with social media
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