MarketingSustainable Business

Drive Product Awareness through Public Storytelling

In 2019, Sahil Lavingia published a blog titled Reflecting on My Failure to Build a Billion-Dollar Company, which told the story of the fast rise and faster fall of his startup, Gumroad. Excruciatingly raw and vulnerable, it was unlike anything Silicon Valley had seen before. Today, posts like Sahil’s are common, but it was his that set the template for what’s now called “building in public.” In this audio course adapted from his book The Minimalist Entrepreneur, Sahil teaches you how to authentically share the real-time highs and lows of the startup journey to attract audiences, convert customers, and grow the bottom line. Discover why people care about people more than brands, why it’s more important to win fans than headlines, and how to harness the power of storytelling to survive another day.

Note: This course was created by Knowable. We are pleased to host this training in our library.

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