Career CompetenciesEntrepreneurshipManagement & General BusinessMarketing

Discovering Your Unfair Advantage as a Creator

Serial entrepreneur and LinkedIn Creator Roberta Lucca explains how to find your unfair advantage—your unique skill that is valuable and scalable—and make it the foundation of your creator business. Roberta uses exercises and tools to help you discover your values and skills, determine which skills are most requested by others, and how you can position your skills in the market. Her step-by-step process helps you find your unique talent. Next, Roberta leads you through a series of brainstorming exercises and experiments to help you translate your talent into a pillar you can build a business on. Finally, she reveals the four practices used by the most successful entrepreneurs: courage, curiosity, charisma, and confidence.

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