Management & General BusinessMarketing

Designing for Business

Businesses need good design. Good design helps you sell your product. But how do you know what’s best for your business? How do you build a design that speaks to the needs of your audience? In this course, instructor Von Glitschka leads you through a survey of design fundamentals, showcasing different kinds of design methods in Adobe Illustrator, from the perspective of both a large and small business.

Learn about the universal principles of design, from graphic style and brand identity to advertisements and presentation slides. Explore how to apply these principles in practice, in ways that meet the unique needs of your business. Whether you’re a tech company looking to build brand continuity or an art gallery looking to create a one-off design, Von shows you that while the technical tools of design often differ, the fundamental principles will always be the same.

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