Creating Illustrative Design

Illustrative design involves using an illustrative approach, such as a new brand identity or icon, to solve a design problem. This type of approach can be challenging for designers who aren’t illustrators. In this course, designer and illustrator Von Glitschka breaks down the process into beginner-friendly steps. Von explains illustrative design and how it differs from graphic design. He shows you how to prepare by defining your theme, subject matter, and style, then gathering reference material. Von covers several drawing processes, stepping through deductive drawing, thumbnail drawing, rough drawing, and a final refined drawing. He walks you through building and coloring vector art, then concludes with helpful tips on finalizing your designs and presenting them to clients.

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