MarketingSustainable Business

Building a Superstar Brand

Ever wondered what it takes to create your own brand and become a superstar along the way? Explore the value of storytelling, vision, and commitment in this course with World Wrestling Entertainment (WWE) chief brand officer Stephanie McMahon, as she shows you how to lead by example and leave a legacy in your wake. Learn key lessons from Stephanie’s hard-earned experiences and colorful tales of growing up in an entrepreneurial culture. The course shares valuable lessons on how to scale superstar partnerships, create a rich DEI culture, and build powerful fan relationships. Discover proven leadership strategies and tips that you can apply to your own venture or job. Throughout the course, Stephanie looks back on the sacrifices her parents made back when they were first promoting the WWE, growing it from nothing to superpower status, and inspiring millions around the world.

Note: This course was created by genconnectU. We are pleased to host this training in our library.

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