Management & General Business

Black-and-White Thinking: The Binary Brain (Book Bite)

Ever wondered why we think in twos? Fight or flight? Us or them? Right or wrong? The list goes on. Our brains carve up the world into categories, but how can we be sure we’re getting it right? In the 2020 book Black-and-White Thinking: The Burden of a Binary Brain in a Complex World, author Kevin Dutton harnesses the power of evolutionary biology to escape the pitfalls of the binary human brain. Tune into this audiobook summary from Next Big Idea Club to hear Kevin share five key insights from Black-and-White Thinking. Learn about the instinct to categorize, how we can’t live without lines and distinctions, why the world’s best persuaders think in black and white, and how our brain has a built-in category viewfinder that strives to optimize our experience. With these insights and more, you’ll be ready to start exploring new categories to get the most out of your binary brain.

Note: This audiobook summary was created by Next Big Idea Club. We are pleased to host this content in our library.

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