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B2B Sales Strategy: Winning Plays for Big Contracts

Imagine that you’ve uncovered a big sales opportunity but are unsure how to best proceed. If closed, this contract could make your year, and skyrocket you to the top of your sales organization. A standard sales approach is insufficient for big, complex, often messy opportunity development. Navigating such complex sales deals requires a practical playbook with winning plays to develop and close your contract. In this course, B2B sales strategy expert Lisa Magnuson shares proven, straightforward plays to develop and close your complex sales deal. Learn how to employ large opportunity development strategies, describe the best ways to gain large prospect receptivity, break down “win room” elements that turn the team into strategic thinkers and doers, and how to ensure momentum for large, complex opportunities.

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